I've settled on the phrase "coffee sack". Hessian/burlap - got too confusing. Coffee sack is what I used and it covers it best, I reckon!
The last of the decorations I tried with the coffee sack were stars. Made the same way as teh birds with recycled wall paper backing....
I prefer the birds.
Stars were very prone to the fraying factor.
But still. Recycled coffee sack stars...here they are...still quite lovely...with recycled doily and embroidery details.