The problem with being in business is well – the business! I’m hopeless at the business side of things. In fact, all three of the sister outlaws joke about inserting shoulder pads and power dressing whenever we need to be business minded.
|*Hint this is not really us!|
This week, I have had to think about marketing. So I’m imagining the sister outlaws are three sharp business minds and look like this. (Okay- so any excuse for me to pretend I'm Dolly!)
After 3 years (?) of being a business I have finally organised some business cards to be printed. Hilarious huh?
Marketing is hard. Culturally, in Australia, we are not brought up to big note ourselves – and marketing does seem like like bragging, doesn’t it?
But I can honestly say that I think our re-sew-cool kits are quite good. I mean pretty good. I mean really good. (I am trying!) The re-sew-cool kits are excellent. They even come with a needle! All you really need are normal cotton thread, fine needle and scissors and you can make each bag-tag, brooch or ornament. Because don't you hate buying “kits”, opening them to get started and find I have to go out shopping first?
And the re-sew-cool kits really are sustainable – second hand buttons, recycled jumper felt, vintage trims (often still in the packet!). Even the header is printed by sustainable printers Print Together with vegetable ink on recycled paper. And we have solar panels on the roof! And cellophane is biodegradable! It is only the findings that are bought new!
I’ve also designed these flyers because we have a presence at some events this weekend. Our lovely stockist Sandy, from Winterwood Toys, is taking our kits to the Wood and Timber Show which is at the Showgrounds in Melbourne this weekend. Apparently the wood show attracts mostly men but some of them bring their partners and they are encouraging a craft section.(For the record, we do sell our kits to boys - they tend to love the owl bag-tag because of Harry Potter)
Another of our lovely stockists, Liz from Gleaners Inc is also representing both re-sew-cool and sweet by and by at the Finders Keepers market this weekend. I’ll be there Saturday afternoon helping Liz out on the stall.Come and say hi!
* Hint – don’t be too disappointed that I don’t look like the picture above!
So! It's been nice doing business with you! No shoulder pads required! In fact, today I have been doing all this business stuff while wearing a full rabbit suit (because the kids asked me to). It's surprisingly comfortable.